Traditionally, Formula 1® teams relied on extensive physical testing and manual customisation which was time-consuming, costly, and error-prone. After testing bans in 2009, they embraced a digital-first approach: running millions of virtual changes to optimise every aspect of car design and race strategy. This shift to highly configurable systems compressed development cycles, lowered costs, and improved accuracy.

Now, Omniscient applies these lessons to other industries. By moving from rigid, manually customised processes to scaled, dynamic, on-demand configuration, organisations can rapidly iterate, reduce risk, and achieve breakthroughs in speed, efficiency, and performance.